Monday, 25 February 2013

Your Go-To Guide For Search Engine Optimization


If search engine optimization was an easy thing to do, you wouldn't be here right now trying to learn some great tricks of the trade. The truth is, that it can be very confusing to efficiently optimize your web pages to a search engine's liking. A lot goes into the process. Find out about some of that process below.
It is important that your title tag be read like a phrase that makes grammatical sense rather than just a string of keywords and keyword phrases. Search engines know when you are just loading your page with keywords and they will penalize your search engine results if you do this.
Search engine optimization is completely useless if you have a very weak or even a non-existent call to action. This means make sure that the point of your website is clear and very obvious to users that are viewing your site. Don't draw people in with pictures of kittens and then have a focus on cars, that will just confuse people and cause you to get bad reviews and even less hits.
Search engine optimization is an ongoing process. If you decide to use SEO techniques, it is essential to realize that it is an ongoing process. Search engine algorithms change often, so what is working now may not work next year, or even next month. To effectively utilize SEO, you must commit to it long-term.
Don't forget to include the keywords in your copy! If you use keywords in your title, description, alt tags, etc. that don't appear in the copy, it is unlikely they will affectse your Page Rank. Use the keywords in the copy as well, but make sure they're included in a way that reads naturally.
If site protocol allows, include one link inside the body of the article that leads to information on your site. Scammers steal articles and often post them without making any changes. With a link leading to you placed inside the article, even stolen articles can be of benefit to you.
Getting links back to your site on social media is great, but you need people to find your social media accounts first! Link to all your accounts from your website in an area that is easily found on your page. The top right of every page is the most common place that these items are linked from.
It is great to get inbound links from .edu and .gov websites. These are top-level domains and have an incredible amount of credibility, because their extensions are not easy to get. If you can get the web designers of .edu and .gov sites to link to you, your site will obtain more credibility as well.
As stated at the start of this article, it's all about what the search engine likes. As the search engine sends a search bot to crawl around your website and pull up keywords and phrases, you need to make sure that your site is formatted correctly. Apply the tips from this article and you can improve your overall ranking.

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