You can find some literature on SEO strewn all across the web, but you need to find out the latest and most accurate information out there if you hope to create a popular blog or website. Some of these tactics can be quite complex, so we'll go over some good information in this article to help you out.
Take advantage of free submission pages provided by search engines and directories. The submission pages allow you to submit your url as well as several web pages to be included in these engines' search results. This is a convenient and proactive way to get your web pages noticed and counted instead of just waiting for the search engines to crawl through the web to find your website.
Don't be afraid to use your keywords more if the language sounds natural. While search engines will penalize your site if it appears you are keyword-stuffing, if you can read your content out loud and it sounds normal and natural, you are unlikely to trip that penalty. Search engines try to remove spam, not sites with many incidences of a single word or phrase.
You can easily increase the number of links to your blog by including an option for readers to post content from your blog onto their own blogs or social media profile. This increases your relevancy in site rankings and also has the potential to generate a great deal of traffic.
While you should be using keywords for your site, do not fill your site to the brim with keywords. Search engines such as Google have sophisticated system that can determine between a normal sentence typed by a human and a sentence filled with so many keywords that it feels artificial. The more human and realistic your content sounds, the better the chances are that it will achieve a higher ranking the SERP.
Add descriptive text to all hyper-links that explains what the linked content is about. This makes it easier for visitors and search engines to understand where the link takes them. The link should include keywords that describe the content on the page so that search engines will associate that page with those keywords.
Use your keywords in the file names of images, JavaScript files, etc. Giving files a descriptive name is great for many reasons, including for browsers that aren't going to display the image. Try to include different keywords in the alt tag than you use in the image's file name. Don't go too crazy, you don't want what you're doing to be obvious or you look shady!
One way to improve search engine rankings is to exchange links with other sites. Get in touch with the webmasters of other respected sites in the same line as your own and see if they're willing to link to you in exchange for your linking to them. Such an arrangement will improve the traffic of both yours and your partner's site.
From the complex angles and the difficult tasks to the easy fixes, there is a lot that goes in to preparing your site for the search engines and eventually achieving a high-ranking page. Follow the tips laid out in this article and you'll be one step closer to having a well ranked site.
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